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Toyota | RAV4
Project type
360 Campaign
Date
June 2026
Location
South Africa
When you own a RAV4 you have the luxury of getting out there and exploring all the country has to offer. Owning this recreational vehicle is your invitation to be free to simply head out on an adventure, whether it be for an extended period or even just for the weekend.
In this commercial, a family heads out in their all-new RAV4, clearly excited for an adventure. As they drive along, more RAV4 drivers join in for an adventure. Other people begin noticing our RAV4s heading out in unison, and are left wondering why all the RAVs are on the move? This intrigue causes quite a stir and leads us to finally reveal why the RAV4s are all headed out.
The reason is because it's the weekend, and they can.
