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Toyota | Hilux Legend 55
Project type
360 Campaign
Date
June2025
Location
South Africa
It’s not a Bakkie, it’s a Hilux.
And for 55 years, Hilux trucks have been roaming our country building their legacy.
To celebrate that legacy we introduced the special edition Hilux Legend 55 to South Africa with a film piece showing our main character passing all the older generations of Hilux Legends, before reaching his all new Legend 55.
This campaign showcases the community of Hilux Legend drivers as well as hero the new vehicle.
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