Toyota | 2026 Hilux Launch

When you need to get stuff done, you use a pickup truck.
When you need to get tough done, you use a Hilux truck.

"When There's Tough to be Done" was the platform we built from to introduce our market to the new-generation in Hilux. We wanted to hero the sleek and modern new design of the truck whilst showing how it forms an integral part of South African culture and every day life. We did not want to lose the heart and soul of a vehicle our nation loves so deeply, so we made three unique commercials that speak to three different audiences in English, Afrikaans and isiZulu.

Our campaign worked on every touchpoint to show how the Hilux will always show up and never misses a beat no matter what is put in front of it.